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UPDATE #6: Building a Brand Personality that Attracts Talent

I was talking to a state banking superintendent and asking him what he believed to be the biggest issue facing banking. His response wasn’t technology,..

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Update #9: Relationship vs. Transactional Business

We keep hearing that banking is all about 'service?' I think we can all agree that banks have commoditized their products and essentially all offer the..

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Update #5: Building a Brand that Differentiates

Your brand is more than a logo and a website, it is the personality of your organization. Do you know what the perception of your brand is in the..

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Update #4: Make Goal: Happenstance or Strategic?

Did you do business with the people you want to do business with in 2017?  Or was your business acquisition more happenstance?  In 2018, be more..

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