Your current business model is dying if you are not taking into account the effect social media is having on your business. The "Think of when" business model is dead. Look at what Netflix did to Blockbuster. You have to go to your target customer and no longer expect them to seek out and find you. Listen for 5 tips for integrating social media into your existing business practice.
Start an "I thought of you" business model to engage with your target customer base with valuable content before they even need it. When it comes time to make a purchase, you will be top of mind and already be viewed as the subject matter expert. If sales are not growing, and things are feeling stale, more than likely, your business model is dead.
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