4 Rules to Ensure Innovation Stays Alive

How do you bring the innovation of a startup to your company?


As the CEO, it turns out there are only 4 rules you need never forget.

The trick is establishing a listening system that gets you the feedback timely, so that you don’t become an out of touch CEO.

The 4 Rules:

  1. Do customers see the problem? 
  2. Will customers pay for a solution to that problem?
  3. Will they buy that solution from us?
  4. Can we create that solution?
Seems pretty simple, but how could a CEO ever get out of touch with their target customer.

As companies grow, they get big and bloated.

The result is they process things more slowly and react less timely.

But it doesn’t have to be that way…

With the right system, your vision can be just as innovative and responsive as a startup.

And, creating a clear, consistent feedback loop that never loses focus of the problems you solve for your target customer =’s an in touch CEO.

I hope you found this post helpful.

I help CEOs stay innovative and in touch - If you think I can help, email me or connect with me on LinkedIn.