See and Hit Strategy Curveballs

“You hit what you aim at, and if you aim at nothing, you will hit it every time.” ― Zig Ziglar
Zig, I’m sorry to tell you man, with my hand-eye coordination, rarely did I hit what I aimed at...


Thank God Zig wasn’t referring to baseball or golf, and thank God you don’t have to have hand-eye coordination to handle a curveball in business.

This serves as a wonderful reference for business leaders - but for a different reason than most might think.

I’m talking about your employees, not you.

If you’ve followed any of our content, you know we are huge proponents of ACTIVELY working your strategy.

That means, you don’t think about it - you DO it.

But today, I want to talk about the curveball your team will get.

When you set the path that you want your team to take (and if you use addux - you’ve got this clear path on ONE PAGE), undoubtably, they’ll come upon a curve ball.

Something you didn’t plan.

Whether that is in the form of new information that you didn’t know about before, or changing information that you thought was fact. 

Your team will have to make a decision about how to proceed.

And, they will have options:

  1. Swing at any ball that is thrown
  2. Decide not to swing

Neither option is good for where you need to take your business.

Just like a player looks back at his batting coach after each pitch, use the following rhythm to guide your team through the curveballs they’ll get:

  1. Create routine of:

a. Reviewing what you assumed

b. Reviewing what you’ve learned

c. Reviewing what has changed

2. Ask your team to come prepared - Based on this new or changing information, what is your recommendation?

3. Help them THINK CRITICALLY through the next best logical step.


We all want to bat 1,000, and while that is impossible, with a little guidance and help, you can get your team at least swinging at the right pitches.

Listen to the upcoming episode of the Caged Vision Podcast, dropping 09/13/2018, to hear more on this subject.

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