Episode 67: Storytelling Your Vision

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Show Notes:


Storytelling Your Vision:

  1. Your employees want to be relevant to your organization
  2. The problem is they're disconnected from your strategy:
    • It's not contextual/relevant
    • They don't know how to add value
  3. As the CEO, you understand, because you've been an employee

Solution - Connect to the Organization:

  1. Shared interlocking objectives 
    • Meaning overall corporate objective needs to be drilled down to each department
  2. Frame up the objective and results you want, then let them tell you what they'll need to deliver
  3. Look for and capture success stories within the organization