Episode 70: Creating The Customer Experience Through Data

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Show Notes:

Creating the Customer Experience Through Data

The 2nd show in a 2-part series on Customer Experience (Hear Part 1 Here). In this episode, we cover the 'data' aspect the Customer Experience and how to use data in forming the ideal experience for your customer.

1. 86% of Customers are willing to pay for a good customer experience

2. 73% of customers point to their experience as a factor in their purchasing

3. 65% of buyers find a positive experience with a brand more important than brand advertising

Data - You have it, so USE IT to:

- Respond faster (email)
- Enable personalization (e.g. Apple, Amazon, Netflix)
- Helps map customer journey to improve Customer Experience
- Embrace data and follow where it leads you