Episode 63: Status Quo - NOT The Risk Free Option

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Show Notes:

Status Quo - NOT The Risk Free Option - Listen to the show to learn about:

How Status Quo Happens:

1) Drink Your Own Kool-Aid
2) What Got You Here Will Get You There
3) Build Trenches So Deep All You See Are The Sides


Why The Status Quo Is So Sticky:

1) Over Intellectualizing Strategy
2) Not Engaging People Emotionally
3) Defend Market Share


What To Do About Status Quo:

1) Risk Rate Status Quo
2) Look For Language That Reaffirms Your Status
3) Look For New Ways To Add Value